Berrett-Koehler Authors Cooperative

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ill be held at the beautiful  Atlanta Airport M

New Workshop:
"Building a platform honestly, The Berrett-Koehler Way"

 A workshop for people who've tried building a marketing platform, couldn't get it to work, and can't figure out where they went wrong.

What: The Berrett-Koehler Authors Coop Book Marketing Workshop 2013

When: June 28^th and 29^th 2013

Where: Atlanta, Georgia

Price: $469

Register 

Every businessperson and author knows the importance of a marketing platform. Done right, a marketing platform gets your message out to your market consistently and powerfully.

A platform not only grows your fame; it expands your market, heightens your influence, helps you charge higher fees, and - if you're an author -- enables you to sell more copies of your book. A lot more copies of your book.

 But if building a platform has such glorious benefits, why have so many businesspeople and authors tried building theirs . . . only to stop dead in their tracks?

Here's the side of platform-building you don't hear about often.

Building a platform, if you let it, can suck the life out of you.

A few reasons why people stop:

• They find that platform-building interferes with their "real work."
• They haven't seen a payoff for the effort they've put in.
• They're reaching people, but not the right people.
• They're introverted, so they find going public draining.
• They've been confronted and even attacked online.
• They're tired of coming up with content.
• The content they are coming up with is depressingly stale.

Reasons like these shouldn't merely be explained away. They're not minor or silly. In many instances, they're sensible.

But here's the thing. While many people have succumbed to reasons like these, other people haven't.

Some business people and authors have come up against similarly dispiriting circumstances . . . circumstances in which they were busy, strapped for cash, dealing with difficult people, confused about next steps, and making one mistake after another . . . yet they eventually built a platform that's making them popular, bringing them clients, and increasing sales of their books.  

How did they do it? How did these people build flourishing platforms in spite of bumps in the road that are impossible to avoid? How did they make good things happen even when life was less than perfect?

That's what this year's Berrett-Koehler Author Coop Book Marketing Workshop is about.

You see, too many marketers paint a picture of platform-building that's naïve and unrealistic. They tell you what should work, but they don't tell you what to do when life and circumstances get in the way.  

What do you do when things don't go according to plan?

• How do you bounce back?
• How do you fit your platform work into a packed day?
• How do you stay consistent while running your main business?
• How do you keep going before seeing any sign that your platform is even being noticed?

At this year's workshop, you'll be working with Berrett-Koehler authors and selected friends of the Berrett-Koehler community who have experience in building thriving platforms for themselves or for others -- in the real world.

They'll discuss ways of how you can amplify your voice and get word out about your ideas, and they'll share strategies that they've used that helped them stay or get back on track where others have become derailed.

In particular, you'll learn how to create a powerful brand message, and how to get that message heard through a variety of dissemination methods, including platform speaking, workshops, books, blog posts, Facebook posts, tweets, videos, and more.

If, for you, building a strong and consistent marketing platform has been elusive, you'll want to attend this workshop.

You'll learn ideas on how to really build a platform that have been hard-won and aren't commonly available anywhere else.

What: The Berrett-Koehler Authors Coop Book Marketing Workshop 2013

When: June 28^th and 29^th 2013

Where: Atlanta, Georgia

Price: $469

Register 

Speakers

This year's book marketing workshop feature the following presenters:

Dave Basarab, services founder of Dave Basarab Consulting, is a highly respected trainer, evaluator, author, teacher, inventor, and thought leader.  Dave's newest training evaluation book, "Predictive Evaluation", spotlights his pioneering new model for predicting training success, and is a follow up to his best seller, "The Training Evaluation Process" (both books published by B-K). His clients include AT&T, Ameriprise Financial, Ingersoll Rand, the Cheesecake Factory, BNSF Railroad, among many others.  

Chip Bell is the author of numerous books including the international best-seller "Wired and Dangerous: How Your Customers Have Changed and What to Do About It." Founder of the Chip Bell Group consulting firm, his clients include IBM, Microsoft, GE, Bank of America, Ritz-Carlton Hotels, and Verizon Wireless.  

Lolly Daskal is the founder of Lead from Within, a global consultancy that has counseled heads of state, consulted to CEOs of large multinationals, and coached budding entrepreneurs. Over 400,000 people follow Lolly's wisdom on Twitter and subscribe to her blog. The Huffington Post calls Lolly "One of the Most Inspiring Women in the World."   

Chris Edmonds is the author of four books and has over 100,000 followers on Twitter. A successful speaker with more than 25 years of platform experience, Chris consistently makes an impact on his audience through his expertise in leadership development, culture change, values alignment, and customer service excellence.   

Jennifer Kahnweiler, Ph.D., Certified Speaking Professional is the author of two BK books; "The Introverted Leader: Building On Your Quiet Strength," which has sold over 25,000 copies and "Quiet Influence: The Introvert's Guide to Making a Difference." Jennifer is an international keynote speaker and Board Certified coach hailed as a "champion for introverts." Her clients include the CDC, GE and NASA and she has written for Forbes, Bloomberg Business Week and the Wall Street Journal. She was  Co-Chair of the BK Book Marketing Workshop in 2012 and served on the board of the BK Author's Co-op Board.   

Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2,000%. His clients include a Marshall Goldsmith, Simon Sinek, David Meerman Scott, and the former head of the Harvard Business School Strategy Unit, Cynthia Montgomery. Mark has written for the New York Times, and has written or co-created five books including, "Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content," which has been published in ten languages. He serves on the organizing committee of TEDx Phoenixville.    

Lisa McLeod is the author of four books, a keynote speaker, business owner and consultant. Her most recent book, "Selling with Noble Purpose," hit #2 on CEO READ's business book bestseller list in December 2012. Companies like Apple, Kimberly-Clark, and Pfizer hire Lisa to help them create passionate, purpose-driven sales organizations.   

Becky Robinson is the founder and CEO of Weaving Influence. Becky wants to help people build their online presence and influence, while making social media involvement accessible and doable for time-starved professionals. By mid-2013, Becky's company will have launched nearly 20 books. While  primarily serving authors and thought leaders, Weaving Influence also works with corporations, small businesses, and nonprofit organizations.  

Rusty Shelton is the founder of Shelton Interactive, a full-service agency established to help authors and publishers design and develop digital platforms focused on generating more media attention and building better social media buzz. The agency represents a variety of clients, including Chicken Soup for the Soul, Zondervan, IBM, and Harvard Health Publications, and has represented numerous best-selling books since its founding in 2010.    

Bill Stainton is an Emmy Award-winning TV producer, writer, and performer who works with people such as Jerry Seinfeld, Ellen DeGeneres, and Jay Leno. Bill is the author of The 5 Best Decisions the Beatles Ever Made: A Handbook for "Top of the Charts" Success, and a co-author of Humor Us: America's Funniest Humorists on the Power of Laughter. He is a master presenter who helps clients understand the secrets to creating entertaining and powerful messages for their platforms

Leslie Yerkes is President of Catalyst Consulting and author whose bestselling books include Fun Works, and Beyond Kicks and Carrots: Motivation in the 21st Century. An expert at bringing fun into the workplace, Leslie utilizes breakthrough practices to give people access to her powerful content, books and services. In her session, she will be sharing unique tools, research, and strategies that maximize exposure to drive sales.

We look forward to seeing you at the workshop in June.    

Please click here to register now.  

Best, 

The Berrett-Koehler Authors Co-op Book Marketing Committee

Lodging for the Workshop:

Airport Marriott Gateway

2020 Convention Center Concourse

Atlanta, GA 

The workshop will be held at the beautiful  Atlanta Airport Marriott Gateway

 Just 90 seconds from the airport by train, you'll not need to rent a car.

 We have obtained a block of sleeping rooms at the phenomenal rate of $124/night.  To make your reservation, please call 1-888-239-1203.  Be sure to mention you are with the "BK Authors Co-op Workshop".  

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2013 Authors Retreat

Riverwood Inn and Conference Center

Otsego, MN

(Located 40 miles from Downtown Minneapolis)

October 10-13th

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